If you made any changes in Pure these will be visible here soon. Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. The Chartered Institute of Marketing cite Prof Leslie de Chernatony as one of the 50 gurus who have shaped the future of marketing. This is because of his pioneering work on brand management which has an international reputation. His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies.
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Guest Editor, Journal of Business Research. Bravo, I. Buil and E. Wallace and I. Coleman and G. A typology of Facebook fans. Buil and M. Bravo, J. Matute and J. Buil and T. European Journal of Marketing Vol 47, No 11, pp , A taxonomy of measures for consumer-based brand equity: Drawing on the views of managers in Europe with C. Veloutsou and G. Journal of Targeting, Measurement and Analysis for Marketing. Suvatjis and J. Journal of Services Marketing. Montaner and I. Jevons, C. Christodoulides Journal of Business Research Vol 63, No 11, pp, Consumer based brand equity conceptualization and measurement: a literature review.
Journal of Business Research Vol 62, No 3, pp, Service employee performance: its components and antecedents with E. Journal of Relationship Marketing Vol 8, No 2, pp, Brand extension strategies: perceived fit, brand type and culture influences with I. Buil and L. Martinez and Y. Classifying, identifying and managing the service brand saboteur with E. Journal of Product and Brand Management.
Vol 17, No 6, pp, Interactions between organizational cultures and corporate brands with S Cottam. Journal of Product and Brand Management Vol. Winning hearts and minds : business-to-business branding and the role of the salesperson with J. Drury and S. Services Industries Journal, Vol. Conceptualising and measuring the equity of online brands with G. Christodoulides, O. Furrer, E. Shiu and T. Journal of Marketing Management, Vol. Building a political brand : ideology or voter drives strategy with P Reeves and M Carrigan.
Journal of Brand Management, Vol. Delphic brand visioning to align stakeholder buy-in to the city of Birmingham brand with B Virgo. Internal brand building and structuration : the role of leadership with C Vallaster. European Journal of Marketing,, Vol. Why are all financial services brands not great? Journal of Product and Brand Management, Vol. Pina, E. Martinez and S. European Journal of Marketing, Vol. Jevons and M. Journal of Marketing Communications Vol 10, No2, pp, The power of emotion: brand communication in business to business markets with J.
Journal of Brand Management Vol 11, No5, pp, Developing a brand performance measure for financial services brands with F. Harris and G. The Service Industries Journal Vol. Taking the brand promise online: challenges and opportunities with G. Interactive Marketing,Vol.
Factors influencing successful brand extensions with L. Hem and N. Journal of Marketing Management Vol. Corporate Reputation Review Vol. Sanghera and A. Journal of Political Marketing Vol. Daniels and G. Organization Studies Vol. McDonald and F. Harris and F. Journal of Business Research Vol 46, No 2, pp , The buy-in benchmark: how staff understanding and commitment impact brand and business performance with K. Thomson, L. Arganbright and S.
Journal of Marketing Management Vol 15, No 8, pp , Exploring the development of lifestyle retail brands with D.
The Service Industries Journal Vol 19, No 2, pp, Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management Vol 14, No5, pp, Journal of Marketing Communications Vol 4, No2, pp. This has been translated into Chinese, Russian, Polish and Slovenian. McDonald and E. In The Marketing Book, ed M. Baker and S. Egan and M. Thomas Oxford: Butterworth Heinemann.
Your brand? Or our brand? Integrating retail front-line employees post an acquisition with K. Glanfield, A. Ackfeldt and TC Melewar. Glanfield and TC Melewar. British Academy of Management Conference, Belfast,September Brands and the virtual self: network effects on self-congruent Facebook "Likes" and brand outcomes with E. European Marketing Academy Conference, Valencia, June Do self-expressive brands create greater brand love and brand advocacy among Facebook users?
M Matute and J. Christodoulides, J. Codogan and C. European Marketing Academy Conference, Lisbon, May Building bank brands: how leadership style influences branch employee commitment with E.
Paper presented at Thought Leaders in Brand Management 7th International Conference, Lugano, March Segmenting brand building employees: a profile of front-line employees in the Irish service sector with E. From personal values to store brand purchase with A. Gaspar and F. The role and implementation of the brand in retail banking. A systematic approach to branding Slovenia with M. Konecnik Ruzzier. An evolving e-landscape: Synergistic intersections of technology and brand management with D.
Helman and E. The effect of advertising and sales promotions on brand equity with I. Thought Leaders in Brand Management 6 th International Conference, Lugano, April A model of antecedents and consequences of consumer based brand equity online wit G. Brand extensions evaluations : influences of global or local origin with N.
Leslie de Chernatony
Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. The Chartered Institute of Marketing cite Prof Leslie de Chernatony as one of the 50 gurus who have shaped the future of marketing. This is because of his pioneering work on brand management which has an international reputation. His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies. His research on brand marketing is globally disseminated through his books, international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes. Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing understanding about strategic brand management by honouring him with Fellowship status.
Professor Leslie de Chernatony